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Marketing
Building a Brand That Sticks
Zim Ugoshukwu, Founder of Travel Noire
The Cult of Content Marketing
Monica Norton, Senior Director of Content & Event Marketing at Zendesk
What's Working: Madison Reed's Unconventional Approach to Beauty
True, April 17, 2018
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EQ
Creating Online Communities (Without Forcing It)
Madeline Kolbe Saltzman, March 30, 2021
Building Trust One Conversation at a Time
Sarah Noll Wilson, Chief Edge Officer at Sarah Noll Wilson, Inc.
A Guide for Giving Better Feedback
Rohit Sharma, May 8, 2017
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Design
Design Thinking: An Immersive Crash Course
Julie Stanford, Principal at Sliced Bread Design
Measure What Matters: Crafting UX Success Metrics
Kate Rutter, Principal of Intelleto
How to Build a World-Class Design Team: Strategies & Perspectives From the Field
Daniela Jorge, VP of Global Design at PayPal
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Sales
Does Direct Mail Still Work? True's Sales Advisor Weighs In
Lars Nilsson, August 1, 2019
Simplifying Sales Predictability
J. Ryan Williams, Founder of SalesCollider
Building an Enterprise Sales Team From the Ground Up
Hans Robertson, Meraki
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Leadership
What Founders Have Learned a Year Into Remote Work
True Team, January 27, 2021
The Perfect Startup
Toni Schneider, June 11, 2018
Developing a Continuous Feedback Loop
Sachin Rekhi, Founder and CEO of Notejoy
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People Ops
Best Practices for Distributed Teams: Automattic Shares All
Madeline Kolbe Saltzman, March 13, 2020
Trash the Old Recruiting Playbook: How to Build a World-Class Team of the Future
Jennifer Kim, Former Head of People at Lever
Scaling a Mission-Aligned Team at Handshake
True, June 26, 2018
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PR & Comms
How to Tell Your Story: A Simple Framework for Startups
Om Malik, October 29, 2019
Positioning & Messaging: Traps and Best Practices
Martina Lauchengco, Partner at SV Product Group
Every Startup Has a Story
Lesley Gold, Founder & CEO of SutherlandGold
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Engineering
When, Who & How: Hiring an Engineering Team
Phil Freo, Head of Product & Engineering at Close.io
3 Secrets for Shipping Faster
McKay Thomas, Co-founder & CEO at First Opinion
API Strategy 101: Running Your Business Inside Out
Steve Willmott, 3scale
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Culture
Building a Culture That Attracts Customers and Employees
David Vik, Zappos
Accelerating Growth by Leveraging Your Organization's Culture
Jennifer Chatman, UC Berkeley
Scaling Company Culture
Lynne Waldera, InMomentum and Amanda McPherson, Linux Foundation
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Scaling
Building Systems to Scale
Karan Singh, Systems & Sales Strategy Leader of Cloudera
Unicorn Growth Secrets
William Macaitis, Former CMO at Slack and Zendesk
Growing Your Team Inclusively for Scale
Madeline Kolbe Saltzman, Head of People & Talent at Handshake
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Community
Building a Successful Community Team
Cindy Au, Kickstarter
Building and Nourishing Your Community Through Social Channels
Willo O'Brien, Stitch Labs
Turning Your Haters Into Superfans
Laura Gluhanich & Fiona Tang, Signal Camp
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Big Picture
Important Attributes of Modern Consumer Brands
Adam D'Augelli, November 25, 2019
Tactical Advice for Better Board Meetings
Jon Callaghan, November 1, 2017
Fundamental Drivers in Negotiation
David Johnson, Stanford Law School
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