We invest in the brilliant people who bring ideas that matter to life.


Great companies are built by diverse teams that are supported and empowered to be maximally creative.

True provides the right amount of financial capital and a heaping quantity of human capital to help bring your vision to life.

Read our commitment to creating diverse and inclusive teams.


  1. 1

    Focus on People

    Our culture enables open and honest interaction. We want founders to feel supported as humans first, and as business leaders second.

  2. 2

    Maximize Risk

    We explicitly empower founders to take more risk by creating a safe space for personal expression, wild ideas, and truly novel innovations.

  3. 3


    To "true" a wheel means to bring all elements into alignment, a balanced circle. This concept ensures we invest in founders with whom we're aligned on mission, meaning, and the belief that entrepreneurship can and should make the world a better place.