We empower extraordinary founders from all walks of life.
Strength through support
Gastronomical Founder Jon Gray shares how investors can best uplift founders as they tackle the pressure of building companies and teams.
For me, it’s personal
Madison Reed Founder and True Partner Amy Errett discusses the importance of deeply engaged relationships and mentorship.
Relationships Come First
At True, relationships are our most precious resource. We support founders for the entirety of their creative lives, often investing in their companies multiple times.
Collaborating on Climate Progress
Decarbonization is complicated — and can be intimidating. We've distilled thousands of pages of frameworks into a guide to help founders take action in reducing their carbon emissions while driving business growth.
Our Strength Is Our Community
We believe creativity is only possible when founders feel safe and supported. True connects them with hundreds of founder peers so they can tap into our collective mindshare.