Supercharge Your B2B Sales Strategy [True U Videos]


Every year, we host True University, a two-day startup school where top business professionals share their learnings and best advice through a series of focused lectures.

While attendance is currently limited to True Founders and their teams, we make the session videos available to everyone so the whole startup community can benefit from this valuable intel. We will be sharing themed groupings of True U session videos here on our blog, but you can also view our full video library here.

For those of you who are looking to build your B2B sales strategy, scale your sales team, or learn more about Account-Based Sales Development, watch or listen to the True U presentations below.

Presenters: Ralph Barsi, Sr. Director of Worldwide Sales Development for ServiceNow, and Lars Nilsson, VP of Global Inside Sales for Cloudera and Special Advisor at True. 

Session Description: The sales development organization plays an integral role in driving revenue and talent pipelines. This session will teach you how to build a sales development machine, including deep dives on inbound lead qualification, outbound prospecting, Account-Based Sales Development and shaping reps’ careers.

Presenter: Aliisa Rosenthal, Director of Enterprise Accounts at InVision

Session Description: B2B sales is both exciting and daunting. How do you sell to big companies without letting them dictate your product roadmap? What about negotiating the legal and security process? This session explores all stages of the sales process, from cold outbound, to pitching, procurement and close.

Presenter: Cyrus Sigari, CEO of jetAVIVA

Session Description: Cyrus Sigari has led billions of dollars of sales throughout his career. In this session, he shares his radical approach to model relationships, tips for strengthening relationships and how to shift the authority gradient in a relationship.

Visit True U’s video library where you can filter content by topic >>