We empower extraordinary founders from all walks of life.
Relationships Come First
At True, relationships are our most precious resource. We support founders for the entirety of their creative lives, often investing in their companies multiple times.
Movements With Meaning
What makes a product a movement? How do some companies become a meaningful part of their customers' lives? Learn how Peloton's retail showroom strategy fosters connection among local communities.
Our Strength Is Our Community
We believe creativity is only possible when founders feel safe and supported. True connects them with hundreds of founder peers so they can tap into our collective mindshare.