Welcoming Orchestrate.io

At True, we believe the best Founders will drive us into the largest market opportunities and become the category leaders of the future. In short, we look beyond just features and functionality—we look for “Founders of Movements.”

We see this potential in our latest investment, Orchestrate.io, which is pioneering the latest big shift in the database infrastructure world—the next leap from NoSQL to NoDB. The company has set out to solve the database problem by simply eliminating it, creating a cloud-agnostic service that unifies all the queries needed to build interactive applications, such as geospatial, time-series, graph, full-text search, key-value queries and more through a single API. Freed from the burden of multiple databases, developers can focus on building better applications. The result will be the democratization of more engaging, feature-rich and interactive applications.

It’s an incredibly ambitious idea, the kind we love to fund, with a team uniquely suited to address the problem.

Co-Founder Tony Falco is an infrastructure rock star, having previously served as Co-Founder and COO of Basho Technologies, the creators of the NoSQL database Riak. Prior to that, Tony was VP of Product Management and Technical Services at Akamai Technologies. We liken Tony to other Founders of Movements, like Luke Kanies, creator of Puppet and Founder of Puppet Labs; Josh McKenty, co-creator of OpenStack and Founder of Piston Cloud; Derek Collison, who designed and architected the industry’s first Open PaaS, Cloud Foundry, and later founded Apcera; and Avinash Lakshman, who created Cassandra at Facebook and later founded Hedvig.

Tony was first introduced to us by Luke Kanies, continuing the trend of Founders introducing new Founders into the portfolio. Moreover, Orchestrate joins True’s quickly growing family of Portland-based portfolio companies, including Puppet Labs, Urban Airship and Glider.

Tony and the entire Orchestrate.io team, welcome to True!

You can see this morning’s funding announcement here.