Lars Nilsson, True Sales Advisor

Lars Nilsson

Lars is a special advisor at True, where he helps portfolio founders implement best-of-breed sales technologies and processes that enable efficient revenue operations. With over 25 years of sales and operations experience in the technology sector, Lars is a global leader in enterprise software and selling solutions.

He is currently the VP of global sales development for Snowflake, home to the Snowflake Sales Development Academy, and CEO of Sales Source, a premier consulting firm specializing in industry-leading best practices and advisory for the optimization of sales teams.

Prior, Lars was VP of global inside sales for Cloudera. There, he and his team developed the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars has also served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology, and Portal Software – all three of which achieved IPOs, in addition to Cloudera and Snowflake.

Lars began his sales and management career at Xerox Corporation, where he excelled in the renowned Xerox Management Training program. He earned his bachelor’s degree in business economics from the University of California, Santa Barbara in 1989.


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