Lars Nilsson

With over twenty-five years of sales and operations experience in the technology sector, Lars Nilsson is a global leader in enterprise software and selling solutions. He is currently the CEO of SalesSource, a premier business services consulting firm specializing in industry leading best practices and advisory for the optimization and buildout of sales operations and inside sales teams.

Prior to SalesSource, Lars was VP of Global Inside Sales for Cloudera, the company that revolutionized enterprise data management by offering the first unified platform for machine learning and advanced analytics optimized for the cloud. Lars and his team at Cloudera developed the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars also led the sales enablement and field readiness teams at Cloudera. These two functions are becoming increasingly important to fast-growth companies looking to rapidly scale sales orgs by shortening onboarding and ramp time for sales reps.

Lars has also served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all three of which achieved IPOs, in addition to Cloudera (2017). Lars began his sales and management career at Xerox Corporation, where he excelled in the renowned Xerox Management Training program. He earned his bachelor’s degree in business economics from the University of California, Santa Barbara in 1989.

As special advisor at True Ventures, Lars helps True portfolio companies implement best-of-breed sales technologies and processes enabling efficient revenue operations. His unique blend of leadership skills and sales acumen has benefited dozens of startups in the Valley and beyond. Mentoring sales teams is one of his greatest passions.