In Jeff’s role as design partner, he helps the True portfolio create better products and advises early stage founders on how to leverage design thinking as they lay the groundwork for their companies.
Jeff was the vice president of design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO. Jeff was one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and led the UX team for Google’s apps. Much earlier, Jeff was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News, and more. He’s authored two books, HotWired Style and The Art and Science of Web Design.
When not working with the True team or recording his design-focused podcast, Presentable, Jeff enjoys time with his partner and three energetic children.