Jeff Veen

Jeff Veen is an advisor to True Ventures, bringing deep experience in design, product strategy, and leading large-scale programs—along with firsthand knowledge of being a Founder—to his work with True’s portfolio companies. He advises Founders on finding product-market fit, scaling their product and design teams, and navigating the transition to AI-driven development.

Jeff’s entrepreneurial journey began in 2001 when he co-founded the user experience consulting group Adaptive Path. While there, he led Measure Map, which Google acquired in 2006. As a User Experience Director at Google, Jeff designed Google Analytics and led the UX team for the company’s apps. In 2008, Jeff co-founded and served as the CEO of Typekit, which Adobe acquired in 2011. Jeff then became Adobe’s Vice President of Products before transitioning to his advisory role with True.

Jeff has authored two books: HotWired Style and The Art and Science of Web Design. When not working with Founders, Jeff enjoys time with his partner and three energetic children