Jeff Veen

Jeff Veen is a Design Partner and the Head of Platform at True Ventures, a leading early-stage venture capital firm founded in 2005. With a foundational mission to empower entrepreneurs at the initial stages of company creation, True has partnered with over 1,050 Founders across more than 500 companies. The firm’s 12 funds have been a part of seven IPOs and over 60 acquisitions.

Jeff applies his deep experience in design, product strategy, and leading large-scale programs—along with his firsthand knowledge of being a Founder—to guide the initiatives of True’s Founder Platform. He works closely with Founders on finding product-market fit, scaling their product and design teams, and navigating the transition to AI-driven development.

Jeff’s entrepreneurial journey began in 2001 when he co-founded the user experience consulting group Adaptive Path. While there, he led Measure Map, which Google acquired in 2006. As a User Experience Director at Google, Jeff designed Google Analytics and led the UX team for the company’s apps. In 2008, Jeff co-founded and served as the CEO of Typekit, which Adobe acquired in 2011. Jeff then became Adobe’s Vice President of Products, a role he held until joining True in 2015.

Jeff has authored two books: HotWired Style and The Art and Science of Web Design. When not working with the True Team, Jeff enjoys time with his partner and three energetic children.