Welcoming FREEjit to the True Family

We are extremely excited to announce our recent investment in FREEjit, Sean Ellis‘ new stealth consumer startup.

Sean brings a wealth of marketing experience and is widely-known as one of the thought-leaders in the new ways of web marketing and sales. His work has supported the rapid rise of new technology companies such as LogMeIn, Xobni, Socialcast, 20×200, and KISSmetrics.

At True, we strive to work with passionate and talented visionaries, and Sean is a great example of the type of person we admire and respect.  His deep domain expertise and high-profile status in the online marketing community gives FREEjit a unique perspective, which we believe gives Sean and team a great advantage in building their company.

We’re thrilled to co-lead this with our good partner Polaris Ventures (with whom we partner with on several True portfolio companies including Automattic) and to be joined Index Ventures and one other firm to be announced.

Congratulations to Sean and his team.  Thank you Sean for your faith and confidence in True.