Welcoming Cloverpop

Humans make an average of 35,000 decisions a day. Decisions are what move life forward. Decisions are how work gets done. But how do we know if we are making “good” decisions? How do we know if we’re going about it the right way?

This anxiety deepens when applied to business decisions, where one manager’s conclusions can have a real and lasting impact on the team, the product and the company’s bottom line. A typical business decision takes 2.5 months, involves 5 stakeholders, requires 8 meetings and takes 35 hours of the decider’s time. Wouldn’t it be useful—revolutionary, even—to find a way to shorten the time a decision takes while increasing certainty that the decision was good?

Enter Cloverpop, a True portfolio company who announced their funding a few weeks ago. Cloverpop is an engaging decision tool powered by science and social data that helps managers and teams make radically better decisions. Applying the principles of behavioral economics and modern psychology models, Cloverpop helps teams decide faster, conquer bias and boost buy-in, allowing managers to make great decisions while saving 10 hours of discussion and deciding 10 days faster.

Cloverpop’s product is a 10-minute survey that guides managers and teams through the proper cognitive path to arrive at the right decision with confidence and speed. Early users report feeling “more clear,” “more confident” and “less stressed” about any decision. Feedback from users has been astounding.

Cloverpop’s Founders—Erik Larson, Roger Graves and Ben Johnston—are no strangers to the complexities of decision-making, as each brings impressive leadership and tactical experience to the team. Erik, CEO, is an award-winning product and marketing leader who led several successful new SaaS and enterprise businesses at Macromedia and Adobe. He graduated as an MBA from Harvard and a rocket scientist from MIT. Roger, CTO, is an experienced software entrepreneur who has worked as a developer and manager for Milyoni, Inspiration Engine and others. And Ben, Lead Engineer, has had a successful career as an engineer and designer in the renewable energy industry and was also a full stack developer at Milyoni.

The Cloverpop team has amassed early data around success and conversion in the business decision environment that we find extremely compelling, and we can easily imagine Cloverpop becoming a standard part of any team’s workflow across nearly every industry. The product is elegant, the data is strong and the team is solid. For us, this one was an easy (and fast) decision.

Erik, Roger and Ben: Welcome to True!