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Welcoming Apply Financial

By Phil Black, May 23, 2013

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Cross-border trade is growing rapidly as more companies source goods and services overseas. Most cross-border trade payments are handled through correspondent banking relationships. As volume continues to grow, pressure is being exerted on financial institutions and payment systems to improve the cross-border payment process. Currently, few among us would use the words “simple” and “painless” when thinking of this process, and even today’s “improved” services are really the same old tired business models and approach to business technology.

Apply Financial thinks there is a better way to do business in today’s global economy, and is providing a fresh perspective on e-banking and cross-border payments. Apply Financial is focused on delivering cloud-based solutions that automate complex manual processes. The company’s two solutions—Apply Payments Portal and Validate—deliver simple financial services across all financial verticals to some of the world’s largest financial institutions. Validate, launching today, is the first global payments validation solution to be offered to both corporations and financial institutions as a cloud-based, self-service solution. The payments portal removes the need for costly manual intervention and can be provided as a mobile or desktop solution, cloud-based or in-house.

It’s a bold undertaking to disrupt banking, but Apply Financial Founder and CEO Mark Bradbury’s 30 years of experience working in and running financial solutions providers, from risk platforms to enterprise integration solutions, make him well-suited to the task. Mark knows what businesses need to run smoothly, and he knows how to bring the “simple” and “painless” back to financial processes (he also knows good wine, but that’s another blog post).

We’re thrilled to welcome Mark and his team to True, and look forward to seeing Apply Financial create significant cost-saving and operational benefits for any business making cross-border payments.