Hiten Shah of KISSmetrics: A Case Study on Pivots
By True Ventures, October 5, 2010
Successful startups begin with an idea and then they change directions until they find something that works. Famous companies that are now household brands like PayPal, YouTube and even Facebook have changed directions multiple times in their histories. Up until the last few years, there hasn’t been a name or even a process for how a startup should approach these changes.
The Lean Startup was first coined by Eric Ries and is a way for all of us entrepreneurs to take a more scientific approach to creating successful companies from Day 1. Eric calls these changes pivots and describes a pivot as, “The idea that successful startups change directions but stay grounded in what they’ve learned.”
Having the support of True Ventures at the earliest stages of your company will enable you to pivot into a really big opportunity, just as I have. I am a huge proponent of Lean Startup principles and spoke on the topic at Eric’s Startup Lessons Learned conference earlier this year.
The video and slides are embedded below. After watching the video and viewing the presentation, if you still have any doubt about Lean Startups, make sure you read Eric’s post on the Myths about the Lean Startup.
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Watch live video from Startup Lessons Learned on Justin.tv