Our Perspectives
Writings
October 21, 2026True Team
True North: Many take a lot
AI won't be winner take all. It will be many take a lot. Founders are budgeting tokens like salaries, and small teams are building more.
October 15, 2026Jon Callaghan
Scarcity vs. Abundance
Innovation and capital are running on two different clocks. Jon Callaghan on why VC's scarcity view gets an abundant AI market backwards.
October 9, 2026Rohit Sharma
The Importance of Earning Founder Trust
Ashley introduced us to Viswa. Viswa introduced two more. Rohit Sharma on how trust travels through founders, why 70+ have built with True more than once, and the cycle behind the network.
October 6, 2026Mike Montano
Building Software as Fast as You Can Think
True Partner Mike Montano built a Mac app on a 45-minute flight home. Custom software isn't just for big teams anymore because the math on build vs. buy is shifting.
September 24, 2026Mike Montano
Go back as an IC
Management is losing value and building is gaining it. Mike Montano on becoming an IC again after running a 3,000-person engineering org at Twitter, and why founders should hire managers, directors and VPs to build.
September 22, 2026Puneet Agarwal
Connected Stack 2026: What Has to Be Built Next
True Partner Puneet Agarwal reflects on our second annual Connected Stack event exploring the future of enterprise AI and where the real opportunities are.
September 17, 2026True Team
True North: Give AI a job worth doing
Pick the right problem. Give the product room to change. Stay close enough to the people using it to know whether it helped.
September 16, 2026Mike Montano
Building AI for human learning: why we invested in Aristotle
Aristotle helps students think through problems instead of handing them answers. Mike Montano on the team building a voice-first AI tutor and why True led its seed round.
September 15, 2026Mike Montano
The org chart is getting weird: why we invested in TokenCompass
Every team is buying tokens. Nobody can attribute the bill. Mike Montano on why True backed Ian Chan and TokenCompass, the system of record for AI labor.
August 27, 2026Julie Walker
Wrapping Up Our 2026 True Ventures Fellowship
Julie Walker of True's founder experience team reflects on our 2026 fellowship, a summer built around AI fluency and what eleven fellows shipped inside True companies.
August 19, 2026Madeline Minshew
Madeline Minshew Now Partner at True Ventures
Madeline Minshew has been named Partner at True Ventures, where she continues to lead the firm’s founder experience as Head of Platform. She is recognized for her work in AI-native programming and, based on founder feedback, the rapidly accelerating value True continues to create for its founder community.
August 4, 2026True Team
True North: Your failure data is gold
Your failure data is gold. Keep learning from what didn't work, launch every month, and see what True founders are building.
Archive
2026
Welcoming Gretchen Robinson to True VenturesTrue TeamTrue's AI Office Hours: Get Feedback From Our AI Partner PersonasTrue TeamRemembering Our Friend Om MalikTrue TeamThe Foundation of an AI-Native FirmKeerthi NalabotuTrue’s AI Workflow Summit: 140 Builders, Hands on Keyboards All DayMadeline MinshewBasecamp Research’s Metagenomic Foundation Model Now in Claude ScienceRohit SharmaThe True Ventures Fellowship: A Summer for Building AI FluencyJulie WalkerTrue North: Outcome-maxxing, judgment capture, and agent guardrailsTrue TeamChannel Robotics: Intelligence in Surgeons’ HandsRohit SharmaWhy We Invested in ChatSee: Catching What Agents Get WrongPuneet AgarwalConcentrate AI: The LLM Governance LayerAdam D'AugelliThe Experiment That Started ICEYERohit SharmaTrue North: The "Candle Mold" ThesisTrue TeamWhy We Invested in Flick: The AI-Native Filmmaking PlatformMike MontanoQuantum is early. It’s also closer than most people think.Soul DayanTrue North Newsletter: Your agent stack is an attack surfaceTrue TeamModern Animal’s ‘What’s Next’ With ChewyTony ConradThe Human Connection: Why Our Founder Community Matters More Than EverMadeline MinshewWhat We’ve Learned Since 2012 From Opportunities at the Intersection of AI and BiologyAdam D'Augelli and Rohit SharmaLoops and SwarmsMike MontanoPolsia: The One-Person Company Is No Longer a MetaphorTony ConradTrue North: The AI-sniffing-AI loopTrue TeamWhy We Backed Tenkara to Build Back-Office Infrastructure for ManufacturingPhil BlackTrue North: Burn the tokens, and the Wabi Sabi of it allTrue TeamThe Social Marketing Playbook Has Changed — Why We Backed Nectar SocialTony ConradThe Golden Age of Middleware is HerePuneet Agarwal
2025
Congratulations, Veza!Puneet AgarwalCelebrating Sandbar’s Stream LaunchToni SchneiderConsensus Never Built the FutureJon CallaghanBasecamp Research: Accelerating AI Driven Insights with NVIDIA to Build the World’s Largest and Most Diverse Biological Sequence DatasetRohit SharmaThe Vintage of a Lifetime: Recapping the Inaugural Connected Stack of Enterprise AIJon CallaghanThe Tragedy of the Common: How AI Will Restore Value to Startup EquityJon CallaghanAI Transformation for Consumer Brands: A Case Study With Madison ReedAmy ErrettOur Letter on the AI Action Plan in the U.S.Gus ColdebellaShaping New AI Policy in the U.S.Gus ColdebellaWelcoming New True Partners Kevin Rose and Mike MontanoThe True TeamHiring Your First Marketing Leader: Easy button, or no?Helen MinNext-Gen AI Design: What We Can Learn From Today’s AI Design LeadersMikaela Lipsky
2024
AI Anticipation & Mental LoadDave BalterSupport These Orgs Driving Social and Environmental Change This Giving TuesdayChristiaan Vorkink2024 True Holiday Gift GuideThe True TeamAI, Thinking Beyond Incremental ImprovementsRohit SharmaSuppCo’s New Take on Health Supplement ManagementAdam D'AugelliEvolving the Writing Workflow With AI-Powered LexNatasha SharmaTrue Talk Entrepreneurship Event Series Heads to Atlanta and DetroitClarence BetheaNow Accepting Applications for the 2025 True Ventures FellowshipJulie WalkerPreparing Youth to Be Leaders of Social Change With Vocal JusticeChristiaan VorkinkCap Table and 409A Management Basics for FoundersJim StewartHiring and Building Out Your Startup Leadership TeamMadeline MinshewLeveraging Your Startup’s Origin StoryLaura VrcekTrue Leadership Summit in San Francisco: Supporting Your Whole TeamCaroline Ciaramitaro and Mikaela LipskyDistraction-Free Creativity With AI Writing Workspace StrutToni SchneiderReal Estate Negotiation for Startup Office SpaceJim StewartTrue Talk Los Angeles: Unfiltered Insights on the Ups and Downs of the Founder JourneyMikaela LipskyNext-Gen Technology Trends: Habits, Money, and (Of Course) AICaroline CiaramitaroFreewriting and Form Breaks: Dave Balter’s Take on Founder CommunicationsLaura Vrcek
2023
2023 at True: Our Year in ReviewJon Callaghan and Phil Black2023 True Holiday Gift GuideThe True TeamBest practices for pitching contributed articles to the mediaBrooke Van NattaThe Bay Area Org Reclaiming Storefronts in the Name of CommunityChristiaan VorkinkTrue Ventures Fellowship Now Accepting ApplicationsJulie WalkerNurture, don’t network: getting the most out of industry eventsBryan MasonTrue Leadership Summit in London: Our Platform Expands PresenceThe True TeamPutting Our Values to Work: Meet the 2023 True Ventures FellowsJulie WalkerOur Master List of Interview Questions for Sales Development RepsLars NilssonThe Startup Boilerplate: An Opportunity for AlignmentLaura VrcekWordPress Turns 20The True TeamTrue Climate Action GuideThe True TeamThe Power of Intellectual PartnershipsPriscilla TylerReuniting the True Ventures Fellowship Community & What’s NextCaroline CiaramitaroThe Crypto Clarity CrisisGus ColdebellaTrue People & Product Leadership SummitsThe True TeamThe Product Is the PlatformAnn Crady WeissBlack Outside’s Alex Bailey on Connecting Black Youth to NatureChristiaan Vorkink
2022
2022 at True: Year in ReviewJon Callaghan and Phil BlackHandshake’s Journey to the White House and BeyondToni SchneiderTrue Holiday Gift Guide 2022The True TeamWhen to Hire a VP of Sales for Your SaaS BusinessLars NilssonInterested in our fellowship? Apply now to our summer 2023 programJulie WalkerAmeelio’s entrepreneurial approach to criminal justice reformChristiaan VorkinkPitching an investor for the first time? Here’s how to capture attention, plus a few misconceptionsClarence BetheaHow to Conduct Effective Stay Interviews for Talent RetentionThe True TeamSecond-Time True Portfolio Founder Tarun Thakur Launches Data Security Platform VezaPuneet AgarwalCatalyzing Social Impact Through Trueventures.orgChristiaan VorkinkHenrietta Moon on Carbo Culture’s Quest to Trap Atmospheric CO2Priscilla TylerExecutive Coaching: Is it worth all the hype?Madeline MinshewMeet True’s 2022 Spoke Program CohortPhil BlackWomen Founders, We Want to Meet YouAnn Crady WeissPreparing for Series A Fundraising: A Guide for Startup FoundersPriscilla Tyler
2021
2021 at True: Our Year in ReviewJon Callaghan and Phil BlackCast’s Rachel Skelly on Reimagining the Fine Jewelry IndustryThe True TeamDitto’s Data Syncing Solution for the Deskless WorkforceOm Malik2021 True Holiday Gift GuideThe True Team2022 True Ventures Fellowship Application Period OpenSahiti EnjetiTrue Ventures Welcomes Crypto Industry Veteran and Public Policy Expert Gus Coldebella to the TeamJon Callaghan and Phil BlackDrive Revenue Early With These 5 HiresLars NilssonCelebrating LGBTQ+ Team Members Across the True PortfolioMadeline MinshewFiona O’Donnell McCarthy Joins True’s Investment TeamJon Callaghan and Phil BlackCongratulating the TripleLift TeamAdam D'AugelliCreating Online Communities (Without Forcing It) to Combat Our LonelinessMadeline MinshewAriel Winton Joins True’s Investment TeamJon Callaghan and Phil BlackDave Balter Joins True’s Investment TeamJon Callaghan and Phil BlackTrue Welcomes Bryan Mason as Vice President and Head of NetworkJon Callaghan and Phil BlackIntroducing Spoke: The True Ventures Scout ProgramPhil BlackWhat Founders Have Learned a Year Into Remote WorkThe True Team
2020
2020 at True: Our Year in ReviewJon Callaghan and Phil BlackApps and Ideas for Renewing Mind and BodyThe True TeamTrue Holiday Gift GuideThe True TeamVC Responsibilities and Our Interest in Climate TechnologiesPriscilla TylerPowering Founders With Two New Funds and Additional Platform ResourcesJon Callaghan and Phil BlackOpportunities at the Intersection of Biology, Software, and AutomationAdam D'AugelliMeet the 2020 TEC FellowsChristiaan VorkinkBest Practices for Distributed Teams: Automattic Shares AllMadeline MinshewAisera’s Muddu Sudhakar Founds Third True Company: Reimagines CS and OperationsJon CallaghanUpsie Upgrades: Minnesota Startup to Be Welcomed by St. Paul MayorChristiaan VorkinkCongratulating the Over TeamOm MalikThe Why Behind Wellness Apps: An Interview With Kevin RoseThe True Team
2019
2019: Our Year in Review [infographic]Jon CallaghanFixposition Enables Ultra-Precise Navigation for RobotsRohit SharmaImportant Attributes of Modern Consumer BrandsAdam D'AugelliHow to Tell Your Story: A Simple Framework for StartupsOm MalikAurora Insight: Mapping and Measuring the World’s Wireless SpectrumRohit SharmaTrue Welcomes Vice President of Culture Madeline Kolbe SaltzmanJon CallaghanWhat’s Working: Submittable’s In-Office DaycareThe True TeamFounder-Focused Investing in Human Health and BiologyAdam D'AugelliCongratulating the Hedvig TeamPuneet AgarwalDoes Direct Mail Still Work? True’s Sales Advisor Weighs InLars NilssonOrreco Named Official Bio-Analytics Provider for National Basketball Players AssociationPhil BlackMesmer’s RPA for Development Automates Customer Experience TestingPuneet AgarwalMeet the 2019 True Entrepreneur Corps FellowsChristiaan VorkinkTrue Alignment: Introducing Our New Brand IdentityJeff VeenBetter Place Forests Offers Sustainable Alternative to CemeteriesJon CallaghanBoston’s Hi Marley Brings Conversational Intelligence to the Insurance IndustryPuneet AgarwalMinnesota’s Upsie Builds Transparent Product Warranty PlatformPuneet AgarwalGuided Journaling for Wellbeing: NYC’s Jour Leads the WayKevin RoseMarketplaces That Empower: Pepperlane Helps Moms Launch BusinessesAnn Crady WeissSwoot Creates Social Space for Podcast ListeningJon CallaghanWhy We Believe in Toronto’s Founders and Startup SceneTony ConradVoiceflow Enables Anyone to Create Voice Apps Without CodeTony ConradFauna Bio Leverages Nature’s Secrets for Better Human HealthRohit Sharma and Priscilla TylerSofar Unlocks the Power of Ocean Data for AllJon CallaghanGive Robots the Repetitive, Tedious WorkRohit SharmaEnsuring a Gender-Diverse Talent PipelineThe True TeamCareer Advancement Tips From Helpshift CEO Linda CrawfordTrue Ventures2018: Our Year in Review [infographic]Jon Callaghan
2018
InterVenn BioSciences Develops Diagnostics for Ovarian CancerAdam D'AugelliBraintrust’s Freelance Marketplace Rewards Quality WorkPriscilla TylerEmotional Intelligence in Action [video]True VenturesIntroducing the True Spark FellowshipChristiaan VorkinkTrue Ventures Announces Fund VI and Select Fund IIIJon CallaghanWhat’s Working: Suicide Detection and Prevention With VoiTrue VenturesVital Labs Creates App for Cardiovascular CareAdam D'AugelliMODE Helps Companies Collect Data From the Physical WorldOm MalikToday’s Best Consumer Brands Act Like Software StartupsPriscilla Tyler and Natasha SharmaFasting App Zero Expands Offerings to Health Conscious CommunityTony ConradMeet the 2018 Priya Haji FellowsChristiaan VorkinkAdvances in Agtech: Bear Flag Robotics’ Autonomous TractorsRohit SharmaWhat’s Working: Peloton’s Retail Showroom StrategyTrue VenturesCongratulating the Duo Security TeamPuneet AgarwalLoanSnap Leverages AI to Deliver Smarter Home LoansPhil BlackTerramino Foods Creates New Sustainable Protein SourceAdam D'AugelliWhat’s Working: Scaling a Mission-Aligned Team at HandshakeThe True TeamPulse Q&A Helps Tech Executives Make Better Decisions With Peer IntelPuneet AgarwalThe Perfect StartupToni SchneiderMeet the 2018 True Entrepreneur Corps FellowsChristiaan VorkinkTruStory Verifies Truth on the Web With Consensus GameAdam D'AugelliLondon-Based Wires Glasses Launches Modular Eyewear CollectionTony ConradThe Chiu Brothers Launch Catalyst, an Intuitive Customer Success PlatformPhil BlackWhat’s Working: Madison Reed’s Unconventional Approach to BeautyTrue VenturesCongratulating the Ring TeamAdam D'AugelliChia Network to Build Eco-friendly CryptocurrencyAdam D'AugelliManaging Crypto Is Hard: Flipside Crypto Eases the PainAdam D'AugelliFragments: A New, Low-Volatility CryptocurrencyAdam D'AugelliTrue Ventures Awarded Venture Firm of the Year by the NVCAJon CallaghanCongratulating the Evident.io TeamPuneet AgarwalWefarm Connects Small-Scale Farmers to Vital Crowdsourced IntelJon Callaghan3 Women Founders Share Career Obstacles They OvercameAnn Crady WeissPiavita Is Evolving Veterinary CareToni SchneiderOutboundWorks Offers Top-of-Funnel Sales Development as a ServicePhil BlackAmy Errett Joins True Ventures’ Investment TeamJon CallaghanCongratulating the Datos IO TeamPuneet AgarwalFinnish Startup ICEYE Launches World’s First SAR MicrosatelliteJyri EngestromPrinting the Future with Seurat TechnologiesRohit SharmaSocial Smarts for RobotsRohit Sharma
2017
2017: Our Year in Review [infographic]True VenturesMyVR Is Picking Up Where the Vacation Rental Industry Left OffJon CallaghanFractyl Is on a Mission to Cure Type 2 DiabetesPuneet AgarwalA Company Culture Primer for Early Stage Startups [True U Videos]True VenturesHow Hodinkee Reimagined the Watch IndustryTony ConradTactical Advice for Better Board MeetingsJon CallaghanSolo.io and the Future of the CloudPuneet AgarwalAllume Uses Data to Match Women With Personal ShoppersAnn Crady WeissSupercharge Your B2B Sales Strategy [True U Videos]True VenturesCongratulating the Blue Bottle Coffee TeamTony ConradPrellis Biologics Is on a Mission to Print Human OrgansRohit SharmaA Grassroots Women’s Group Blooms at Portland-Based Urban AirshipPriscilla TylerBrad Olson Shares How Peloton Cultivates Emotional LoyaltyTrue VenturesWhy Emotional Intelligence Matters in Venture CapitalJon CallaghanFounder Perspectives: Changing Your Company NameTrue VenturesIndustry 4.0: Petasense Makes Industrial Machines SmarterOm MalikThe Myth of the Silicon Valley LocalePuneet AgarwalProud of the Peloton TodayJon CallaghanA Solution for Scaling Networks: IntentionetOm MalikA Guide for Giving Better FeedbackRohit SharmaTrue Insights: RevelationsOm MalikWhat’s Working: Demand Gen at DuoTrue VenturesA New Investment in Digital HealthJon CallaghanThe Tech Behind TeamsTony ConradMy Advice for Women Founders Seeking FundingAnn Crady WeissCommunity Spotlight: The Priya Haji FellowshipTrue VenturesWill we work remotely via VR?Toni SchneiderTrue Insights: VoiceOm MalikPreserving Memories With MylestoneTony ConradWelcoming Sports Science Pioneer Orreco to TruePhil BlackWe Stand TogetherTrue VenturesTrue Insights: Onward and UpOm Malik2015 TEC Fellows: Then and NowChristiaan Vorkink
2016
True Insights: Opt for OptimismOm Malik2016: Our Year in Review [infographic]True Ventures2013 TEC Fellows: Then and NowChristiaan VorkinkX Marks the Spot: Solvvy’s Machine Learning Is Changing Customer SupportPuneet AgarwalMaking Database Access EasierPhil Black2011 TEC Fellows: Then and NowChristiaan Vorkink2009 TEC Fellows: Then and NowChristiaan VorkinkWhy I Became a Venture PartnerAnn Crady WeissA Next Step for RobotsToni SchneiderThe New Wave in Data EncryptionPuneet AgarwalAtipica Is Advancing the Science of HiringToni SchneiderHarnessing the Power of BiologyRohit SharmaWelcome, BravaJon CallaghanPeloton Arrives in Palo AltoJon CallaghanWelcoming LiveStories to TruePuneet AgarwalNewly Funded Callstats.io Pioneers WebRTC AnalyticsOm MalikTrue Ventures Turns 10 and Announces Fund VJon CallaghanThoughts on Pokemon GoJon CallaghanDiversity and Unconscious Bias in TechTrue VenturesWelcoming NexarJon CallaghanTrue University Day Two RecapTrue VenturesTrue University Day One RecapTrue VenturesClass is in session: True U 2016Christiaan VorkinkWelcoming Our 2016 TEC FellowsChristiaan VorkinkTrue Impact 2016: Compass Family ServicesChristiaan VorkinkTrue HealthcareAdam D'AugelliWelcoming LucidTony ConradHiring Finance Help – How do I Find Great Candidates?Jim StewartWelcoming ChameleonPuneet AgarwalThank you, BillJon CallaghanWelcoming ProjectorOm MalikWelcoming CanvasPuneet AgarwalWelcoming ForgeTony ConradJust Do ItTony ConradThe $27.9 million Crowdfunding Campaign: Q&A with GlowforgeTrue VenturesI Need Finance Help – What Role Should I Hire?Jim StewartCongratulating ConnectifierTony ConradLet’s Fix Startup Board MeetingsJon CallaghanWelcoming HandshakeToni SchneiderLeadership and Management WisdomTrue VenturesTrue Entrepreneur Corps: 2015 [video]Christiaan Vorkink2015: Our Year in Review [infographic]True Ventures
2015
Welcoming Gradle Inc.Puneet AgarwalCongratulations Showyou!Toni SchneiderWelcoming Deep GenomicsAdam D'Augelli10 Signs You May Need Finance HelpJim StewartWelcoming IceyeJyri EngestromMeet Howdy, Our Digital Co-WorkerOm MalikWelcoming Pioneer Square LabsJon CallaghanWelcoming CloverpopJon CallaghanWelcoming Hatch BabyToni SchneiderLife at 200 Employees: Ten Insights from Namely CEO Matt StrazTrue VenturesAccount Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline GenerationLars NilssonWelcoming LumityPuneet AgarwalWelcoming Datos IOPuneet AgarwalWelcoming EverywearOm MalikWelcoming SlamDataPuneet AgarwalWelcoming UXPinJeff VeenCaspida Acquired by SplunkJon CallaghanABR – Always Be Raising!Phil BlackWelcoming SanoPhil BlackCongratulating Connectifier on Their Series A RaiseTony ConradTrue University Day Two RecapTrue VenturesTrue University Day One RecapTrue VenturesTrue University 2015 Commences!Christiaan VorkinkAnnouncing the 2015 True Impact PrizeChristiaan VorkinkCongratulating North and Welcoming Hodinkee!Tony ConradWelcoming GlowforgeTony ConradAnnouncing the Priya Haji FellowshipChristiaan VorkinkJon Callaghan Appointed Chairman of NVCATrue VenturesTrue joins the PelotonJon CallaghanWelcoming tray.ioPuneet AgarwalWelcoming Operable.ioPuneet AgarwalWelcoming HedvigPuneet AgarwalWelcoming GyroscopeOm MalikWelcoming Twin PrimeOm MalikWorking With Atoms: Thoughts on Building Next-Generation Connected Device StartupsAdam D'AugelliWelcoming NoRedInkJon CallaghanCongratulating Always PreppedJohn BurkeWelcoming Jeff VeenTony ConradThe Brands They Are A-Changin’Jon CallaghanCongratulating ScreenheroJon CallaghanTrue NorthTony Conrad
2014
2014: Our Year in Review [infographic]True VenturesWelcoming HashiCorpAdam D'AugelliWelcoming RingAdam D'AugelliFounder Camp 2014Christiaan VorkinkWelcoming VeniamOm MalikCongratulating SmartererTony ConradThe Workplace of the Future: Skills, Recruiting and AssessmentTrue VenturesCongratulating BrightRollJon CallaghanTEC 2015: Apply now!Christiaan VorkinkFundraising 101True VenturesTrue Infrastructure Summit 2014 Wrap UpPuneet AgarwalCongratulating ApceraPuneet AgarwalVirtual Reality: A Place for Us AllTony ConradWhy We’re Excited About iOS 8 and How to Get the Most Out of ItTrue VenturesHow Founders HireTrue VenturesWelcoming Health GorillaJon CallaghanWelcoming ATHOSPuneet AgarwalStone Soup and Senior HiresJon CallaghanCongratulating Sifteo and 3DR!Puneet AgarwalRemembering PriyaChristiaan VorkinkCongratulating TechCrunch’s “40 Over 40”True VenturesCongratulating TastemakerXJon CallaghanWelcoming Shruti!Phil Black6.5 Advisors for Each Employee: The Perfect RatioTony ConradCongratulating SocrativeJohn BurkeTrue Ventures and Open Source [Infographic]Puneet AgarwalTrue University 2014 YearbookChristiaan VorkinkTrue ImpactJon CallaghanIntroducing TrueTubeJon CallaghanTrue University and the Power of CommunityChristiaan VorkinkCongratulating MobileSpanPuneet AgarwalCongratulating about.mePhil BlackWelcoming the True Entrepreneur Corps Class of 2014Christiaan VorkinkTeachers Pay Teachers… and Everyone WinsJon CallaghanMoments, Memories and Narrative—the Power of the ClipJon CallaghanWelcoming First OpinionTony ConradHacking WeatherPuneet AgarwalTrue AtomsAdam D'AugelliThe Magic of the Off-siteJon CallaghanOm and Keila: How WhatsApp is DifferentTrue VenturesOm Joins True Full-Time!Jon CallaghanWelcoming npmPuneet AgarwalCongratulating Blue Bottle CoffeeTony ConradWelcoming StorehouseOm Malik
2013
2013: Our Year in Review [infographic]True VenturesTrue Ventures and The Hardware Revolution [infographic]Phil BlackWelcoming SoundhawkPuneet AgarwalWelcoming Technical MachineRohit SharmaWelcoming Evident.ioPuneet AgarwalTrue Entrepreneur Corps 2014: Apply Now!Christiaan VorkinkFounder Camp 2013Adam D'AugelliFlat Design = Skinny Jeans: An Interview with Jeff Veen and Tony ConradLiz MansfieldApplauze and the New App-CommerceJon CallaghanWelcoming SpliceAdam D'AugelliTrue Infrastructure SummitPuneet AgarwalB2B Inside Sales Do’s and Don’tsLars NilssonCapturing the Moment with NarrativePhil BlackBreaking AwayTony ConradCall Me OpenROVJon CallaghanEnterprise Startups: Why Business Model Innovation is as Important as Product InnovationPuneet AgarwalCongratulating the “Rising Stars”Liz MansfieldStinson Beach 2013Phil BlackCongratulating LexityJon CallaghanThe Hardware Revolution is Upon Us and Why it MattersJon Callaghan#TRU02 Arrives!True VenturesAnd Then There Were 17Phil BlackTrue University 2013 YearbookTrue VenturesCongratulating MakerBotTony ConradWelcoming Amy Errett to the True TeamJon CallaghanWelcoming NamelyAdam D'AugelliCongratulating Entrepreneur Magazine’s “Brilliant 100”True VenturesWelcoming Apply FinancialPhil BlackWelcoming RunscopeAdam D'AugelliMessageMe Announces Funding, Growth StatsTrue VenturesWelcoming Orchestrate.ioPuneet AgarwalFundraising Tips: The Power of Context and StoryAdam D'AugelliWelcoming GliderAdam D'AugelliWelcoming Amy Errett and Madison ColorJon CallaghanHigh Fidelity’s New Virtual WorldTony ConradWelcoming NeonJohn BurkeA new chapter for GoodreadsJon CallaghanThe Medium is the MessageJon CallaghanWelcoming TripleLiftAdam D'AugelliCongratulating gdgtTony ConradWelcome back about.me!Phil BlackWhy we (still) don’t invest in convertible debtJon CallaghanCongratulating Snip.itJon CallaghanCongratulating Puppet LabsPuneet AgarwalWelcoming MobileSpan to TruePuneet AgarwalCES 2013: Software’s Coming-Out PartyAdam D'AugelliWelcoming StreetlinePuneet Agarwal
2012
True Ventures 2012: Our Year in Review [infographic]Jon CallaghanVenture Capital 2012: A Year in ReviewJon CallaghanCongratulating this year’s “best of”True VenturesThe Enterprise Isn’t Sexy Again; It’s Been Sexy for AwhilePuneet AgarwalUrban Airship, Tello and the Power of CommunityJon CallaghanCongratulating OnTheAirTony ConradTrue is a Quarterly Contributor!Phil BlackDisrupting Health Care with Ginger.ioJon CallaghanWeekly Founder WisdomTrue VenturesApplications Are Now Open for TEC 2013True VenturesCreating the Data-Driven ClassroomJohn BurkeWelcoming 3D RoboticsJon CallaghanWhy We Invested in HelpshiftPhil BlackWeekly Founder WisdomTrue VenturesConnecting people never goes out of styleJon CallaghanWeekly Founder WisdomTrue VenturesWelcoming Blue Bottle CoffeeTony ConradWelcoming Rohit Sharma to the True TeamTrue VenturesSmile! Photo sharing made easy (again)Jon CallaghanWeekly Founder WisdomTrue Venturesit’s still about the foundersTrue VenturesWeekly Founder WisdomTrue VenturesWeekly Founder WisdomTrue VenturesDJZ and the EDM RevolutionJon CallaghanWeekly Founder WisdomTrue VenturesThe Importance of MissionJon CallaghanGetting Mail is Fun Again…Welcoming Quarterly Co.Tony ConradAcademia.edu launches real-time analytics dashboardTrue VenturesWelcoming SocialPandasPhil BlackWelcoming 9gagTony ConradEmpowering Creativity With littleBitsJon CallaghanBetable Launches, and the game is onTony ConradUse your own filterChristiaan VorkinkHello, BrewsterTrue VenturesA Day in the LifeChristiaan VorkinkCoffee and SOLAR PowerChristiaan VorkinkCollecting the Best of the Web with Snip.itJon CallaghanWelcoming the 2012 TEC FellowsTrue VenturesRevolutionizing the Comic Industry with MadefireToni SchneiderEngaging and Inspiring Our Community at True UniversityTrue VenturesGameifying Culture with TastemakerXJon CallaghantenXer: Marrying Big Data and the WorkplacePuneet AgarwalTrue Ventures III, LP Closes at $205 millionJon CallaghanSmarterer Hits 10 Million QuestionsTony ConradWhite House open access petition reaches 25,000True VenturesMaking Connections with DinamundoJon CallaghanThe Simple Brilliance of Flint MobileChristiaan VorkinkCongratulating Syncplicity!Phil BlackWelcoming Lars Nilsson to the True TeamPuneet AgarwalInstant Insight: Why We Invested in TerraEchosJohn BurkeWelcoming Apcera and Derek Collison to True!Puneet AgarwalCongratulating DittoJon CallaghanCongratulating CetasJon CallaghanThe Future of Science (Re-post from TechCrunch)True VenturesShowyou and the disruption of TVPhil BlackWhy We Invested in NeighborlandChristiaan VorkinkFarewell and Hello to the Typekit spaceTrue VenturesStartups Win at SXSWAdam D'AugelliEncouraging Senate Bill S. 1933 and what it means for startupsJon CallaghanWhy We’re Excited About Stitch LabsChristiaan VorkinkFiltrbox Founder Ari Newman Joins Board of RescueTimeTony ConradOvelin Strikes a True ChordJon CallaghanNSF Innovation Corps: Feeding the Spark of Innovation in the U.S.John Burke
2011
2011 in Review [infographic]Jon CallaghanCongratulating Three Rings (aka OOO) !Jon CallaghanTech City UK VisitJon CallaghanWelcoming Trippy AboardTony ConradWelcoming Kicksend to the True FamilyTrue VenturesWant to Spend the Summer at a Startup? We Are Now Recruiting for TEC 2012.True VenturesTry a Startup after CollegeTrue VenturesHappy Bleeding Cowboys, Typekit Acquired by AdobeTony ConradAssistly Sells to Salesforce.com!Phil BlackCongrats to RemixationToni SchneiderCongrats to WeGame on Acquisition by TAGGEDTony ConradWelcome SaveUp to the True FamilyChristiaan VorkinkCode YellowTrue VenturesTrue Ventures – There is An App For That!Phil BlackFinal days at Pier 38Jon CallaghanTEC 2011: Inspiring Young EntrepreneursChristiaan VorkinkConcurrent Raises Seed RoundPuneet AgarwalSocializing Your Servers: Nodeable Raises Series APuneet AgarwalTrueU: Gettin’ SchooledTrue VenturesIntroducing Piston Cloud ComputingPuneet AgarwalWeek 4: You LearnTrue VenturesCongratulations to BackType!Toni SchneiderMeet Deadlines or Die Trying: A Parallel Between Deadlines and Lean Startup PrinciplesTrue VenturesInnovations in AdvertisingTrue Ventures#ambitionTrue VenturesVMWare Friends SocialCast! Congrats, Tim Young!Om MalikMaking LemonadeTrue VenturesWe Got MilkTony ConradImpromptu Breakout Session on HardwareTrue VenturesScaling Lessons Learned from About.meTrue VenturesWhy I Joined the Board of the NVCAJon CallaghanWelcome Kenny Van Zant and James Joaquin to True!Jon CallaghanSuper Neural – True Founder Camp IV – Spring 2011True VenturesWe Are All at Founder Camp!True VenturesIntroducing MessageBusJon CallaghanOm Malik on Industry Trends & Favorite AppsTrue VenturesWhy True Invested in YobongoJon CallaghanUsing Personal Metrics for Greater ProductivityTrue VenturesWhat is Founder Wisdom?True VenturesLaunching DittoJon CallaghanThe Future of Mobile NotificationsTrue VenturesOld Media vs. New Media: What’s on the HorizonTrue VenturesEmail is (still) the killer appJon CallaghanWelcoming Orabrush to the True FamilyPuneet AgarwalBest practices for online community growthTrue Ventures5 Tips for Young EntrepreneursTrue VenturesInnovation in Legal and Law Without WallsJon CallaghanWe Are Now Accepting Applications for TEC 2011Christiaan Vorkink
2010
Aol acquires About Dot MePhil BlackWhat makes a good syndicate, anyway?Jon CallaghaneBay acquires MiloJon CallaghanThe Future of Customer Service is SocialTrue VenturesUrban Airship Raises $5.4M Second RoundPuneet Agarwal365 days, $10 Million, 3 Rounds, 2 Companies, all with 5 Magic SlidesTrue VenturesLittle Things To Stay TinyTrue VenturesSo You Want to Work for a Startup? Part TwoTrue VenturesWelcoming FREEjit to the True FamilyTrue VenturesBig Data Gets BiggerTrue VenturesLean to Fat (LTF): Making the TransitionPuneet AgarwalHiten Shah of KISSmetrics: A Case Study on PivotsTrue VenturesVenture Capital Outside of Silicon ValleyJohn BurkeTrue Founder Camp: Founders, Speakers, and Drinks afterwardsTrue VenturesThe True Meaning of True Founder CampAdam D'AugelliFounders Come FirstJon CallaghanThinking Outside the Consumer Web BoxPuneet AgarwalThe Holy Grail of Retail & the Next Wave of Monetization on the WebTrue VenturesSo You Want to Work for a StartupTrue VenturesPhysical Web: How Apps Can Move Atoms & Bend TimeJon CallaghanThoughts on Y-Combinator Demo DayAdam D'AugelliFrom the TEC Blog: Oh, the Places You’ll Go!True VenturesIt’s about Time.True VenturesFederated Media Acquires TextDigger TechnologyPhil BlackRemoving the Change of Control Provision from our Seed DealsPhil BlackWelcoming Scio Security to the True FamilyPuneet AgarwalCan Mobile Save Print Publishing?True VenturesAn Entrepreneur’s Guide to Self ManagementTrue VenturesSeries B Lessons LearnedTrue VenturesOn the Road with TechStars BoulderChristiaan VorkinkSteve Blank is Right About the Need for Lean VCsJon CallaghanPutting a Bow on TEC 2.0Christiaan VorkinkWelcome Kiip to the True FamilyTrue VenturesTop 11 Startup Lessons Learned TEC 2010True VenturesTEC Week 8: I’m All InTrue VenturesWant to Know? Ask True.True VenturesInterface (Il)literacy: Learning How to Read & Write in the 21st CenturyTrue VenturesTEC Week 7: Cooking up a Good StartupTrue VenturesYou Eat What You MeasureTrue VenturesPuppetLabs Raises $5M Series B Round from True Ventures, Kleiner Perkins Caufield & Byers, and Radar PartnersPuneet AgarwalWeek 6 of TEC: Chapter 6: Geeking Out About DesignTrue VenturesWeek 5 of TEC: Success = MAX (cash/ burn rate * time it takes to iterate)True VenturesNext Week: Heading up to StinsonJon CallaghanWeek 4 of TEC: Executable Poetry (From the True Ventures TEC Program Blog)True VenturesNeed to Find a Great Product Deal?True VenturesBored with Text-Only Push Messages?True VenturesEasily Track Your Health in Real-TimeTrue VenturesOut of AfricaTrue VenturesSpectrum Bridge & Google Tackle the Smart GridTrue VenturesUrban Airship Releases AirMail, a Media-Rich Mobile Messaging SolutionTrue VenturesPlaydom acquires Hive7True VenturesChapter 2: Social Media-Obsessed Cat LadyTrue VenturesTrue Ventures 2nd Annual TEC Summer Program for College Student Internships with Startups LaunchesTrue VenturesTrue Ventures Featured on Mark Suster’s This Week in VCTrue VenturesWomen 2.0 Summer Labs Program Hosted at True Ventures’ San Francisco Pier 38 OfficeTrue VenturesCollecta Raises $4.7 Million Funding Round from True Ventures & Dace VenturesTrue VenturesThe 1000 Markets Team Launches BixbeTrue VenturesFitBit Featured in Forbes & launches new Support Group FeatureTrue VenturesAnd an enormous THANK YOU from…True VenturesWelcoming Trinity Ventures to LogglyPuneet AgarwalSifteo Closes $9M in FundingPuneet AgarwalThe Importance of RonTrue VenturesSimplicity, Clarity, Alignment: Welcome Series SeedJon CallaghanAnnouncing TEC 2010True VenturesUrban Airship Secures $1.1m in FundingPuneet AgarwalWelcoming Scale Venture Partners to BrightRollJon CallaghanJive Software Acquires FiltrBoxJon CallaghanJoin Us For A Glass or Three To Celebrate True’s Best VC Crunchies NominationTony ConradLooking Back on 2009Jon Callaghan
2009
Its All About the Data . . .Puneet AgarwalStockTwits Closes a $3M RoundTony ConradVenture is Back, BabyJon CallaghanHappy Thanksgiving from TrueJon CallaghanNextTony ConradSpectrum Bridge Creates First White Space Wireless Broadband NetworkJohn BurkeThe Democratization of ArtTony ConradFortune Favors the BoldPhil BlackSeth Sternberg: From Nothing to Something at MeeboJon CallaghanTuneIn LaunchesJon CallaghanWelcoming Andreessen HorowitzJon CallaghanGadget Lovers Rejoice, GDGT Launches!Jon CallaghanWhy we invested in Reductive LabsTrue VenturesWelcome TypeKit! Thank you Jeff and BryanJon CallaghanCongrats Max and Hive7, Socialsoft for donating to a great causeJon CallaghanGigaOm Pro LaunchesJon CallaghanCongrats Josh and First RoundJon CallaghanStart@SparkJon CallaghanWelcome BackTypeToni SchneiderAnnouncing The True Entrepreneur CorpsJon CallaghanListen to Reid Hoffman: Let Our Startups Bail Us OutJon CallaghanBandcamp 1.0Toni SchneiderThank you Bart SchachterJon CallaghanEntrepreneurs Can Lead Us Out of the Crisis – WSJJon CallaghanMore on Friedman, Connie’s got the right take at PEHubJon CallaghanStart Up Risk Takers – Friedman in Today’s NYTJon CallaghanWelcome LoopFuse to the True FamilyJohn BurkeWill the Downturn Reinvent Venture Capital?Jon CallaghanVideo: More about InnovationJon CallaghanYour Ideas to Help Us Avert the Innovation CrisisJon Callaghantrueventures is live on TwitterJon Callaghan
2008
Happy Holidays from all of us at TrueJon CallaghanWord’s out on StanzIQJon CallaghanOm Malik joins True as Venture PartnerJon CallaghanOm Announces New CEOJon CallaghanFiltrbox on Web Worker Daily and The App GapJon CallaghanWuChess – Congrats Patrick and ChessparkJon CallaghanNewTeeVee on VodPodToni SchneiderAOL acquires SphereJon CallaghanAutomattic Raises $29M Series B RoundJon CallaghanWeGame Launches – Congrats Jared!Jon CallaghanAlready Lucky in ’08Jon Callaghan