Welcoming Scale Venture Partners to BrightRoll

Today BrightRoll announced it’s $10 million Series C round of financing led by Scale Venture Partners. Rob Theis is leading the deal for Scale, and will be joining me, Vince Vanelli of KPG and David Welsh of Adams Street on the Board.

We’re incredibly proud of Tod, Dru, Charlie, Lewis and the team at BrightRoll who have built this company from a raw idea into the leading global online video ad platform. BrightRoll recently surpassed Hulu in terms of viewership, and Tod has built this company with a fraction of the capital used by his competitors.

I first me Tod through Plaxo in 2003, where he was Director of Revenue for Plaxo and I was on the board (through an investment I made at a prior firm). We worked closely together on several initiatives over a couple year period, and Tod always demonstrated his tenacity, smarts and raw talent. I was also lucky enough to get to know Dru really well in the early Plaxo days too, largely because I was always a “problem user” of Plaxo products because I had so many computers. Dru spent countless hours debugging my setups, and we became friends.

When they decided to leave Plaxo and start BrightRoll in mid-2006, I counted myself lucky to a) get the call and b) have True’s first fund raised so that we could invest in his idea from day one. I remember calling him to tell him we’d take all of the available room in his seed round, and if anyone dropped out, we’d take that too. At True, we place an unbelievable emphasis on Founders, so my prior experience with them meant a lot.

The BrightRoll journey has been as challenging as any other startup, but at every turn Tod and Dru have displayed an exceptionally clear vision for the industry, and they’ve built the company with quality and care. The team is also serious about building a real business. About one month into our seed investment, Tod called me to report on the first month’s revenue. I’m normally not one to expect revenues so soon in our seed deals, so I congratulated him and laughed a bit about my surprise. He commented that he found my surprise surprising: he just didn’t understand how so many web 2.0 startups of the time were unable to focus on revenues.

BrightRoll has been strong since the beginning, but in early 2009 we at True decided to aggressively invest behind the company. We thought the downturn presented a particularly ripe opportunity for expansion and growth, and we at True (as well as KPG and Adams Street) stepped up to fund this expansion (in a very Founder-friendly fashion). This was part of our “make the strong stronger” strategy in 2009. This was scary to some but seemed smart to us, largely due to the tremendous talent that Tod had built on his team. It didn’t hurt that he’s pursuing a great market, and did so with tremendous discipline (Brightroll’s been profitable for awhile now).

2009 was a great year for the company, and with our new financing we look forward to continued growth.

We were lucky to have many options for this recent financing, but the Scale team early on demonstrated an understanding of the company and market opportunity that was unique. At True we have a lot of respect for Rory, Kate, Sharon and Rob, and we really like what they’re building. We’re very pleased to have them on board with us.

Congrats to Tod, Dru and the entire team on an important next step towards building an exceptional company.