Welcome LoopFuse to the True Family

We are thrilled to announce True’s recent investment in LoopFuse, an exciting company building the next generation of lead management and marketing automation software. Creating a profitable and scalable business today requires a clear focus on generating, managing, and closing qualified leads. LoopFuse founders Roy Russo and Tom Elrod lived this challenge during their early days at JBoss, and they were inspired to build a mission critical solution to make marketing measurable and ROI driven. LoopFuse provides a SaaS solution sold into enterprise customers that is extraordinarily powerful, low cost, and easy to use. We were especially impressed by how their customers evangelized for them, describing LoopFuse as “addictive,” “critical,” and “essential” for their businesses – statements that are all the more important during these challenging economic times.

The enterprise software landscape is undergoing dramatic change, with customers looking for lower cost alternatives and more openly accepting SaaS and open source as part of their core business practices. Capital efficient software companies can show significant early traction at far lower operating costs, which spawns a new level of innovation across the industry. LoopFuse is at the forefront of this exciting revolution.

At True our top priority are the people, and LoopFuse founders Roy and Tom really impressed us with their resourcefulness, creativity, and drive. In addition to the founders, Sean Dwyer recently joined LoopFuse as CEO. Sean is well known to True and knows this market extremely well as he was a former LoopFuse customer.

LoopFuse represents exactly the kind of combination we get excited about at True – talented and determined entrepreneurs and a beautiful, highly valued product operating in a large, rapidly changing marketplace.

Congratulations to Roy, Tom, and Sean!

Thank you for your confidence in True, and welcome to the family.