Weekly Founder Wisdom

Here at True, we believe in the passion, expertise and creativity of our Founders—so much so that we regularly read their blogs for inspiration, new ideas and knowledge. In our new Monday blog post series, “Weekly Founder Wisdom,” we’ll highlight some of the posts we just have to share. Here are this week’s selections. We’d love to know what you think!

Automattic
In a post last week, Jon wrote about the importance of mission, and how companies built upon strong values have the foundation and clarity to bring about true innovation, not just incremental change. We highlighted Automattic as a company that operated with missionary zeal. Here, Founder Matt Mullenweg talks about Automattic’s choice to keep the  “creative center and soul of the organization on the Internet.”

KISSmetrics
Whether the goal is content marketing, establishing thought leadership, or just sharing their thoughts, bloggers want to know how to get new readers. The best way to build a following is with steady, intentional sharing. But what about when you need a boost? Social Media, Marketing and SEO expert Neil Patel of KISSmetrics shares “The Massive Guide to Getting Massive Traffic.”