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Congratulating Sifteo and 3DR!

By Puneet Agarwal, July 29, 2014

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We are thrilled to announce that True portfolio company Sifteo has been acquired by another True portfolio company, 3D Robotics. Sifteo is a cutting-edge consumer electronics company responsible for the award-winning Sifteo Cubes, an interactive game system that has truly evolved how we view digital play by bridging the digital/physical divide.

We first invested in Sifteo in 2009, when Co-Founders Dave Merrill and Jeevan Kalanithi had just come out of the MIT Media Lab with early prototypes of Sifteo Cubes. We were immediately attracted not only to the concept of connected physical games, but also to Dave and Jeevan themselves. They were creative, enthusiastic leaders, which they have demonstrated time and time again over the past five years with two product releases, a retail presence, a slew of games and a world-class hardware team that they built from scratch.

The Sifteo team will now join 3D Robotics to help expand the UAV company from the B2B and sophisticated hobbyist sectors to more consumer-focused, out-of-the-box products. We are ecstatic about this new partnership between 3DR Founders Chris Anderson and Jordi Munoz and Dave and Jeevan. Not only are they all leaders in the hardware revolution, but Dave and Jeevan are also bonafide drone geeks. Sifteo and 3DR are a perfect match for each other, and we couldn’t be happier that Dave and Jeevan will remain within the True Ventures family.

Sifteo 3DR

We are very excited to watch as Dave, Jeevan and the entire Sifteo team contribute to 3DR’s bold plans. It’s amazing to see two teams and companies we believe in unite.

Dave, Jeevan, Chris, Jordi, and the teams at both Sifteo and 3DR: Congratulations!