True Ventures Team Member Lars Nilsson

Lars Nilsson

With over 25 years of sales and operations experience in the technology sector, Lars Nilsson is a global leader in enterprise software and selling solutions. He is currently the CEO of Sales Source, a premier consulting firm specializing in industry-leading best practices and advisory for the optimization of sales teams. Lars is a special advisor at True, where he helps portfolio founders and their teams implement best-of-breed sales technologies and processes enabling efficient revenue operations.

Prior to Sales Source, Lars was VP of global inside sales for Cloudera. Lars and his team at Cloudera developed the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars has also served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology, and Portal Software – all three of which achieved IPOs, in addition to Cloudera. Lars began his sales and management career at Xerox Corporation, where he excelled in the renowned Xerox Management Training program. He earned his bachelor’s degree in business economics from the University of California, Santa Barbara in 1989.


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