Congratulating North and Welcoming Hodinkee!
By Tony Conrad, June 11, 2015
True was thrilled to invest in two-time True Founder Kevin Rose and his Co-Founder Marc Hemeon last year as they launched North Technologies, a think-lab of sorts to give them a platform to build exciting new products and apps. The most popular app to come out of North by far is Watchville, a news and information aggregator focused solely on the world of luxury wristwatches.
Today, North announced that it will continue its focus on the mechanical timepiece space by merging with Hodinkee, an immensely popular website for watch enthusiasts. Founded by Ben Clymer, Hodinkee has become one of the most highly regarded sources of information in the watch world, and we are very excited about the opportunity to combine Kevin’s understanding of social channels and Marc’s beautiful design skills with Ben’s deep expertise in the timepiece space.
It’s personally exciting for me to join the board of directors of this new partnership, as I’ve been very impressed with Watchville’s growth and traction and I absolutely love working with Kevin and Marc. True is happy to be joined in this round by some amazing investors, including Google Ventures, Ev Williams, Jason Fried, Tony Fadell and John Mayer.
To Ben and the entire Hodinkee team, welcome to True!